Canada Diamonds

Privacy Policy

Effective date: 1 January 2026
Last updated: 1 January 2026

Canada Diamonds ("we," "us," or "our") operates the website canadadiamonds.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site. We are committed to protecting your privacy in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of the Site immediately.

1. Information We Collect

We collect information in two broad categories: information you provide directly and information collected automatically when you visit the Site.

1.1 Information You Provide

When you use our contact form, subscribe to our newsletter, or otherwise communicate with us, you may voluntarily provide the following personal information:

  • Name
  • Email address
  • Subject and content of your message

We do not collect financial information, government-issued identification numbers, or sensitive personal data through our Site. We do not sell diamonds or process transactions, and therefore we do not collect payment card information.

1.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This may include:

  • IP address (anonymised where possible)
  • Browser type and version
  • Operating system
  • Referring URL and exit pages
  • Pages viewed and time spent on each page
  • Date and time of access
  • Device type (desktop, mobile, tablet)
  • Approximate geographic location (derived from IP address, at the city or regional level only)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries — When you contact us through our contact form or email, we use your name and email address to respond to your message.
  • To improve our Site — We analyse aggregate usage data to understand which content is most valuable to our readers, identify technical issues, and optimise the user experience.
  • To measure performance — Analytics data helps us understand how visitors find and interact with our Site, which informs our editorial planning and content development.
  • To ensure security — We monitor access patterns to detect and prevent malicious activity, unauthorised access, or abuse of our systems.
  • To comply with legal obligations — We may process your information to comply with applicable Canadian laws and regulations, or to respond to lawful requests from public authorities.

We do not use your personal information for automated decision-making or profiling. We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience and collect analytical data. Cookies are small text files stored on your device by your web browser.

3.1 Types of Cookies We Use

  • Essential cookies — Required for basic Site functionality, such as remembering your cookie preferences. These cannot be disabled without affecting Site usability.
  • Analytics cookies — Used by third-party analytics services (see Section 4) to collect aggregate data about Site usage. These cookies help us understand traffic patterns and content performance.
  • Preference cookies — Store your preferences, such as display settings or previously viewed content, to personalise your experience on return visits.

3.2 Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to block all cookies, accept only first-party cookies, or be notified when a cookie is being set. Please note that disabling cookies may affect certain features of the Site.

For more information about managing cookies, visit allaboutcookies.org.

4. Third-Party Services

We use the following third-party services that may collect information about your use of the Site:

  • Google Analytics — We use Google Analytics to collect aggregate data about Site traffic and user behaviour. Google Analytics uses cookies to track interactions. Data collected includes pages visited, session duration, and traffic sources. We have enabled IP anonymisation to protect your privacy. Google's privacy policy is available at policies.google.com/privacy.
  • Google Fonts — We use Google Fonts to render typography on our Site. Google may collect your IP address and browser information when fonts are loaded. Google's privacy policy applies to this data collection.
  • Display advertising networks — Our Site may display advertisements served by third-party networks. These networks may use cookies and similar technologies to serve relevant advertisements based on your browsing activity. You can opt out of personalised advertising through the Digital Advertising Alliance of Canada.

We do not control the data collection practices of these third-party services and recommend reviewing their respective privacy policies for detailed information.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy:

  • Contact form submissions — Retained for up to 24 months after your last communication with us, then permanently deleted.
  • Analytics data — Aggregate analytics data is retained for up to 26 months through Google Analytics, after which it is automatically deleted. This data is anonymised and cannot be used to identify individual users.
  • Server logs — Access logs containing IP addresses and request data are retained for up to 90 days for security purposes, then automatically purged.

6. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls for administrative systems, and regular security reviews.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

7. Your Rights Under Canadian Law

Under PIPEDA and applicable provincial legislation, you have the following rights regarding your personal information:

  • Right of access — You may request access to the personal information we hold about you. We will respond to your request within 30 days, as required by PIPEDA.
  • Right to correction — You may request that we correct any inaccurate or incomplete personal information.
  • Right to withdrawal of consent — You may withdraw your consent for us to collect, use, or disclose your personal information at any time, subject to legal or contractual restrictions. Withdrawal of consent may affect our ability to provide certain services.
  • Right to complain — If you believe your privacy rights have been violated, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.

To exercise any of these rights, please contact us using the details provided in Section 10 below.

8. Children's Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information promptly. If you believe a child has provided us with personal information, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Continued use of the Site after the posting of changes constitutes your acceptance of the revised Privacy Policy.

10. Contact Information

If you have questions or concerns about this Privacy Policy, or if you wish to exercise your rights under Canadian privacy law, please contact us:

Canada Diamonds — Editorial Team
Email: [email protected]

For complaints regarding our handling of personal information, you may also contact the Office of the Privacy Commissioner of Canada:

Office of the Privacy Commissioner of Canada
30 Victoria Street
Gatineau, Quebec K1A 1H3
Toll-free: 1-800-282-1376
Website: priv.gc.ca